Best Online Jewelry Stores

The 15 Best Online Jewelry Stores that Have Everything You’ll Ever Wish For

By: Avatar photo Andy Jones Updated: Mar 10, 2024


We scoured the internet for the best online jewelry stores to find the most dependable retailers with long-standing reputations within the jewelry industry. Purchasing luxury goods like loose jewels and jewelry can be intimidating. Diamond and gemstone jewelry are more than it’s material worth; jewelry holds great sentimental value and marks the most special of moments throughout our lives.

That’s why we’ve put together a comprehensive, in-depth review of all of the best online jewelry stores that you can trust to deliver quality products, fantastic customer service, and a wide selection of jewels and jewelry that you can choose from. Continue reading to learn where you should purchase your jewels and jewellery online.

Find Your Next Favorite Piece in these 15 Online Jewelry Stores

1. Tiffany & Co.

Tiffany & Co.

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One of the stores that our list would be lacking without is the iconic Tiffany & Co. Charles Lewis Tiffany opened the first Tiffany & Co. store as a stationery and fancy goods store in 1837 in the heart of New York City. Dubbed the “King of Diamonds” by the press in the 1840s, Tiffany & Co. was cemented in history as an American diamond legend and industry pioneer.

Today, all you need is a glimpse of their unmistakable blue robin’s egg packaging to know that you’re receiving the absolute pinnacle of quality, beauty, and class in diamonds and jewellery online and in stores. Tiffany & Co.’s longstanding history of innovation and flawlessly crafted jewelry has made them one of the top destinations for online jewellery shopping.

2. World Jewels

World Jewels

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If you need a new, master-crafted semi-mount for your wedding set, solitaire ring, engagement ring, bracelet, earrings, gold hoops, necklace, or pendant, then look no further than World Jewels.

In addition to providing superior quality diamonds, World Jewels have an excellent array of finished diamond jewelry, diamond necklaces and loose or set precious gemstone jewelry for women and men. You can shop with security on one of the best stores, World Jewelers, as they use encryption technology to protect your information throughout your shopping experience.

We’re also huge fans of their free shipping policy that allows you to get free ground shipping on all insured shipments, and their online guide that provides you with all of the information you could possibly need to know about diamonds.

3. Jewelry Point

Jewelry Point

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Jewelry Point diamonds and diamond jewelry are based in the heart of the diamond district in New York City. Relatively new to the diamond industry, the passionate professionals at Jewelry Point have been specializing in the manufacturing of gemstone jewelry and colored diamonds since 2004.

When you go online jewellery shopping or jewelry shopping in stores, oftentimes you can find yourself paying for labor and manufacturing costs in addition to the base price of your diamond and jewelry settings. At Jewelry Point, the entire manufacturing process is handled by highly-skilled jewelers, lapidaries, and diamond cutting experts. This ensures that your purchase is consistently inspected by quality control from the moment your order until it arrives at your doorstep.

4. Roxanne Assoulin

Sterling Silver from Roxanne Assoulin

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Roxanne Assoulin began making accessories and jewelry in the 1970s with brands like J.Crew, Oscar de la Renta, and Marc Jacobs bed ore creating her own business with her signature line of stacked jewelry. Unlike most of the companies on this list, this designer allows her jewelry to do all of the talking and tells her customers to “Google Roxanne Assoulin” where most designers and brands write pages upon pages of company history and founder stories. Roxane Assoulin’s solid gold jewelry, colorful bracelets and necklaces for men and women are solid gold and sterling silver plated, enameled with color detailing, and make thoughtful use of brass hardware to create light, vibrant works of art.

5. Avianne


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Alex Moss, the Creative Director at Avianne, and Elliot Avianne (also known as Elliante by all of your favorite hip-hop artists) are the top names in designer jewelry. Cardi B, Nicki Minaj, Blueface, Lil Wayne, Chris Brown, and Future have all made the rounds at Avianne’s New York City store and left with extravagant pieces of descendant jewelry.

Avianne is the best online jewelry store for custom made, one of a kind statement pieces. And if you need further proof, just check out their incredible assortment in their online gallery to see for yourself.

6. Helzberg Diamonds

Helzberg Diamonds

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The experts at Helzberg Diamonds have been providing their diamond expertise and an incredible selection of gorgeous diamonds for over 100 years. Their iconic, and still available upon request, red “I am loved” lapel buttons have helped to share the Helzberg name and spread love throughout the United States.

Helzberg Diamonds only sells conflict-free, ethically sourced diamonds for their elegant engagement rings, gold hoops. They also feature a wide array of lab-grown diamonds for an ethically sound alternative to mined diamonds for their engagement rings. We also suggest checking our their expertly created lab-grown diamonds in their master-crafted bracelet and pendant settings.

In addition to being one of the most well-known names in the industry, Helzberg is committed to providing quality customer service and unique jewelry designs. Their exceptional quality diamonds make them one of the best stores in the nation, and indeed, the world at large.

7. Madewell

Madewell Online Jewelry Store Fine Jewelry

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You may recognize Madewell for their denim jeans, tees, and bags. But, if you haven’t yet seen their extensive fine jewelry collection, then you don’t know Madewell.

The fine jewelry, solid gold jewelry collection from Madewell redefines minimalism in 14 stunning karats of gorgeous yellow gold. From their simplistic chain necklaces to decadent pairs of earrings and modern rings, Madewell is the epitome of understated elegance and fine jewelry. The jewelers at Madewell also offer a specially designed demi-fine collection of jewelry and fine jewelry.

8. Voylla


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Voylla is specializing in imitation jewelry and Indian jewelry online. While they do offer some diamond jewellery, we prefer Voylla for their affordably priced costume jewelry.

Their pieces are sold in limited quantities, through Voylla, by the designers and craftsmen who designed and created the jewelry by hand. In doing this, Voylla is able to guarantee that your piece is exclusive and unique to your collection while cutting out extraneous prices associated with middlemen in the jewelry industry.

Voylla may have begun as an e-commerce experiment in Bangalore in 2013, but today it is the premier name in Middle-Eastern and Ethnic inspired jewelry. In sticking to their commitment to traditional and rare art, Voylla has been able to create a collection of jewellery unlike any other.

9. Ross-Simons

Ross-Simons Online Jewelry Store

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Since 1952, Ross-Simons has been providing premium quality jewelry and exceptional luxury items at affordable prices. From their humble beginnings in historic Providence, Rhode Island, to their current status as one of the world’s most respected dealers in fine jewels and jewelry, Ross-Simons has cultivated a legendary reputation of unrivaled excellence in customer satisfaction.

In addition to shipping to 100 countries worldwide, Ross-Simons has jewelry experts available on call 24/7 to help guide you through your online jewellery shopping experience. You can also rest assured that your purchase will arrive at your door safely with 100% secure shopping and extensive privacy measures provided by Ross-Simmons.

10. JewelStreet


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JewelStreet is a community made up of independent jewelry designers and skilled artisans from all over the globe. The intuitively online platform provided by JewelStreet invites creative minds worldwide to apply for the ability to sell their art online and abroad.

JewelStreet’s unconventional online store lends itself to anyone seeking to purchase distinctive pieces of jewelry directly from independent designers and luxury jewelry brand. There’s simply nowhere else on the internet, perhaps in the entire world, where you can see remarkable up and coming artists’ pieces alongside luxury jewelry brand.

Each designer on JewelStreet is encouraged to share their stories allowing you to learn more about each piece of jewellery before you buy. Their online style guide and wedding hub are also fantastic resources for anyone still feeling like they’re in a bit over their heads in the realm of diamonds and luxury jewelry.

11. Super Jeweler

Super Jeweler

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Last, but certainly not least on our list you should check out today is SuperJeweler. SuperJeweler has served over one million happy customers since it first opened to the public in 1999.

Offering a selection of personalized, designer, and in-house jewellery, the expert staff at Super Jeweler has more than 100 years of collective experience in the jewelry industry. Additionally, Super Jeweler has been featured on television shows like ‘Dr. Phil’, ‘The Price is Right,’ and in magazines like “Good Housekeeping” and “Woman’s World.”

If you’re looking for exclusive quilted engagement rings, wedding bands, diamond name necklaces, or even a piece of jewelry that you’ve drawn out yourself, then you need look no further than Super Jeweler. Think of them as the superstore for all of your customizable jewelry and engagement ring needs.

12. Ice Rings

Ice Rings

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Ice Rings has a history of providing luxury fine jewelry that goes back more than 20 years. Their progressive mindset and relentless dedication to providing modern luxury “for everyone, no matter the budget” means that you can browse their online platform with confidence.

The experts at Ice Rings specialize in engagement and wedding jewellery with an emphasis on diamonds and moissanite. Moissanite is more brilliant than diamonds, and has more fire, due to its greater refractive index; like diamonds, moissanite is a rare gemstone. However, because moissanite isn’t a precious stone, it can be purchased for a fraction of the cost of diamonds.

13. Miral Jewelers

Miral Jewelers

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Hailing from The Magic City of Miami, Florida, the professional staff at Miral Jewelers have been making a name for themselves since they first opened in 2000. 20 years late, Miral Jewelers has reinforced its reputation as a family jeweler that you can trust and actually want to recommend to your family and friends.

Their commitment to customer service is especially evident in their innovative use of a live chat feature. This 24/7 contact option lets you speak to one of the expert jewelers when you need to without having to worry about going into any stores for assistance. But perhaps the main reasons that we love Miral Jewelers are their exquisitely curated watch collection and their in house watch repair expert who has over 40 years of experience specializing in repairing watches of every variety.

14. The Jewel Hut

The Jewel Hut

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Here’s a fun fact you may not have known: the Jewel Hut is actually an offshoot of the world-famous T. H. Baker company that started in 1888, over 100 years ago in England. An authorized stockist and seller for brands like Pandora, Swarovski, and more than 50 others, The Jewel Hut offers an unprecedented selection from the companies that you already know and trust.

The TJH Collection at The Jewel Hut immediately caught our eye upon reviewing the inventory available on the company’s website. Also of note, is The Jewel Hut’s collection of children’s jewelry that includes earrings, pendants, bracelets and more. However, these collections are just a few of many that serve to illustrate The Jewel Hut’s commitment to quality, beautiful jewelry for all ages and affordable fine jewelry, at affordable prices.

15. Zales

Zales Jewelry Store

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For almost 100 years, Zales has been one of the top names in jewellery online, as well as traditional brick and mortar stores. With over 700 stores, the team at Zales are most known for their emphasis on luxury diamonds, beautiful bridal jewelry, and their exclusive collections from acclaimed designers like Neil Lane and Vera Wang.

As one of the world’s largest retailers of diamonds and jewelry stores where you can buy jewelry online, Zale’s is fully committed to providing only responsibly sourced and rigorously inspected high-grade diamonds.

Perhaps our favorite thing about Zales, though, is their Lifetime Diamond Commitment. With the purchase of a diamond or piece of diamond jewelry and trendy jewelry that costs $200 or more, you receive diamond breakage coverage and a lifetime cleaning and inspection from the professionals at Zales.

15 Online Stores that have the Most Beautiful Pieces of Jewelry

Shopping for jewelry online doesn’t have to be a stressful endeavor that takes ages and leaves you frustrated. You deserve to have an enjoyable, and worry-free jewelry online shopping experience while looking for your next piece of luxury or fine jewellery online.

Purchasing jewelry means that you can quickly and easily browse at your leisure from the comfort of your own home. Rather than being restricted by a limited in-house inventory, browsing online allows you to see a wider variety of jewellery and loose gems that you would otherwise never even see.

So, the next time you’re ready to upgrade your jewelry collection, consider browsing any of the fine retailers listed above to ensure that you’re buying as smartly, and as securely, as possible.

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About the AuthorAvatar photo
Andy Jones

Andy focuses on getting readers familiar with the latest and trendiest hairstyles. There’s pretty much no style she has yet to try, and her mission is to help everyone find the perfect look they seek. When Andy is not gushing about hairstyles, she spends most of her time reading through her giant collection of sci-fi books or watching old Star Trek shows. See all articles from Andy.